For the green consumer, holiday gift shopping can be a stimulating opportunity to flex their green problem-solving skills. Sick of wasteful wrapping paper? Use newspaper. Tired of cheap, throwaway clothing? Give organic.
That’s well and good when giving gifts to friends and family who have a bit of an eco-bent, but what’s a greenie to do when giving gifts to someone who’s staunchly non-green? Let’s do some strategizing.
- Your relative who grew up during WWII, when canned goods were practically a patriotic duty. “We ate beans from a can and we liked ‘em that way!” Warning: This person may not be a big consumer, but they’re likely clinging to chemical-laden housewares.
- Your shop-a-holic friend who cares only about more, more, MORE, regardless of where “more” comes from. Warning: May be a fan of saying, “That sounds delightful, darling. Just delightful!”
The Gifting Challenge:
The Non-Green Relative or Friend either pays no attention to green trends or actively despises anything that disrupts their regular patterns of consumerism. The green movement may make them feel guilty, which can spark a visceral reaction against anything interpreted as being eco-friendly.
There’s only one way to give green to the non-green friend: don’t let them know you’re doing it. Such gifts could include:
- A cookbook…that just happens to slip in tips on buying local produce.
- Jewelry…that’s sustainably made and purchased from a small, local vendor. Who needs to know?
- A bicycle…with an electric boost. This will be especially good if your gift recipient is into gadgets.
- Everyday goods made from BPA-free materials…that distract the recipient from their inherently green nature. For instance, this reusable coffee mug, which features a major youtube meme, will have any pop culture fan in hysterics before they realize you’ve tricked them out of using paper coffee cups.
- Products they’ve asked for…but with a green spin. If, for instance, you find “books” on your recipient’s holiday list, swap a new book with something secondhand, or buy them an e-reader.
- Products you present as being cool new trends in general…and not just to the cool green movement.
Voila! With a little creativity, you’ll turn this time of consumption into a time of sustainability. And your decidedly non-eco conscious friend will be none the wiser.