What We’re All About

It’s Called Sustainability
Some of us shop natural for personal health reasons, others to help the environment by using fewer chemicals. We don’t think it’s a choice of one or the other, “green” or “natural” but both – and more. When you think about the interconnectedness that our choices have on our personal lives, our society, our economy, and the planet — it’s called “sustainability”. It’s that funny new term that sounds more complicated than it needs to. I like the official definition, created by the U.N’.s World Commission on Environment and Development in 1987:

“Meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

TheNaturalStore.com’s sustainability vision is three-fold. Our highest priority is offering our customers the largest and best selection of natural and environmentally friendly products online.

Reducing Our Footprint
Secondly, here at the office, we’re focused on reducing our overall footprint, and doing so in a manner that is authentic and transparent. Since we started our Going Green Initiative just two years ago we have had some tremendous successes, and no doubt we’ll be going into various programs in more detail here. (Meanwhile, if you can’t wait to know more, read our Green@Work tab, for more about what we’ve been up to.)

Sharing Information and Resources
A huge priority for us is educating our shoppers. We love sharing the information and resources we come across in our research with you. It’s sort of a passion. I love it when a shopper or employee asks, “What makes this green”? It’s not that I necessarily have the answers – but I get a kick out of pointing folks in the right direction, or helping them learn the questions to ask for themselves. Because really it’s for each of us to ask ourselves what’s sustainable for the kind of home, community, and planet we want to sustain. What does your version of future needs even look like? Yours may not be the same as mine, and that’s where it can get sort of interesting, so let’s learn more together.

Partnering with  Brands that Support Sustainability
Over the years we’ve developed long-lasting partnerships with brands we consider to be the real leaders in sustainability. These are companies, like Seventh Generation, Burt’s, Clif, Method, and SunMar, that are helping develop product and ingredient standards and transparency, or product life cycle guidelines that help us all. We’ve learned much from them over the years, and look forward to sharing that knowledge with you.

But buying more isn’t always the answer . We’ll share household tips that may even cut back on purchases, spending and hopefully natural resources (my clothes are hanging on the line here as I write). No, that doesn’t mean I have my laundry draping all over the office, although I sort of like that image. I work from home—my small farm – two days a week. Lots of us at the office telecommute, which is another way we actively cut our impact on the environment, reduce traffic, and equalize the work/life balance we are all after—or so I hope!

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